Seeing as we are currently conducting research on the spirits industry I thought that this story I found on brandchannel.com was very interesting.
Kieran Folliard is an Irish man who owns four Irish pubs in Minneapolis. He has long claimed that his bar sells more Jameson than anywhere else in the world. He is now having his own whiskey made at Cooley, Ireland's last independent distillery, known for its Kilbeggan label.
Cooley will produce and ship the private label product to America, under the name of 2 Gingers; the product may eventually be opened to wider distribution. Folliard will have the clear advantage of not having to deal with brand markups, but it is likely that his sales of Jameson, a very established brand, will suffer. If we consider our knowledge of small scale distilling, what does everyone think?
Aislinn
http://youtube.com/watch?v=Numwt_-F2FI
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