It may be because I am an avid dog lover, but I really admire Andrex’s most recent TV advertisement. The Labrador puppy has always been the brand ambassador for Andrex; and through this ad he is brought to life in his own world.
The Andrex puppy incorporates the brands core values, which include a sense of reliability and a caring nature. This is shown through the dog’s preparation for his girlfriend’s arrival home and the various measures he takes to ensure that she will be happy. The product is a luxury product in its category, and this is shown throughout the ad. Aesthetically he is cuddly and soft, which is what the product prides itself on. The viewer is drawn into the Andrex experience. The product is not featured until the end of the ad, with the familiar sight of the puppy unwinding the toilet roll. The ad is reminiscent of Nintendogs. A personal favourite!
Aislinn
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I quite agree with you Aislinn; I love how Andrex have taken such an innovative approach to further developing this character. However, I wonder what the general reaction will be, as the public may not take well such an iconic character being altered, especially after 38 years. I can imagine quite a mixed response to this digital version!
ReplyDeleteI love this ad aswell, I personally think it was a clever idea to mix up their adds as I feel the audience were starting to change channel when the Andrex ad came on because they have seen the same ads far too many times. This ad although still features their iconic dog in captures the audience with its cute whitty story from start to end!!Love it!
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