Friday, February 18, 2011
Huggies Demin Diapers
I came across this ad for Huggies the other day 'The HUGGIES limited edition Denim'. It featured in their Summer 2010 campaign in the USA and Canada. I love it !!! I think it's crude, witty and fun all rolled up in one. It's so different to the regular Huggies campaigns that I think it's a nice change, but it was met with controversy and confusion
The Huggies Jeans Denim is a cute and 'campy' fashion themed commercial, which features a sexy European man’s voice-over as a baby struts his stuff. Fashionistas take notice and stare as our cool baby makes his way to his car making comments like: "My diaper is full... full of chic", "When it’s a number 2, I look like number 1" and "I do a poo in blue".
What does everyone think? Do you think it's worth straying away from the traditional in order to make a difference?
Julie O'Mahony
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I hadn't seen this ad before and I personally think that it's genius. It's fun and light-hearted and should be seen as such. It’s a real different way to introduce the diapers as part of the "Kiddy" fashion world. When I looked into it a bit more I was shocked by some of the negative reactions the ad had gotten. The product itself did very well in many different countries and bearing that in mind the “risk” paid off for Huggies.
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