The cost of a £6 t-shirt

Tesco were feeling the heat over the weekend as they were met with negativity surrounding one of their latest product offerings; a £6 t-shirt with the 'controversial' slogan of 'Bird Watching', accompanied by images of females in suggestive poses. Is this one step too far for feminism?

According to Anna van Heeswijk, campaigns manager for women’s lobby group Object, the t-shirts are 'objectionable' stating; 'it promotes voyeurism, dehumanises females into sex objects and uses sexist language to refer to women as 'birds'.

Personally, I am aware that there are t-shirts out there that are far worse, and far more offensive. Perhaps the issue is that the t-shirt is part of an own brand line by the retail giant, and that Tesco is held in such high national regard by the public. It is a company that enjoys a high level of brand loyalty.
I admire the stance taken by Object but I feel that in this case it is just too much.

What do you think? From a PR perspective, do you think Tesco were right to pull the product?

Aislinn