Agency: Fallon
Client: Cadburys
Brief: Create a piece of content that gives people the same joyful feeling they have when they eat Cadbury Dairy Milk
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I first saw this and was totally confused, but yet not surprised that it was for Cadbury's after the infamous truck advertisements. Basically, it is two children moving their eyebrows to the song "Dont Stop The Rock" by Freestyle. And it ends with the girl bursting a balloon. This is totally random and it is impossible to see how such an advertisement relates to Cadbury's chocolate. Personally, it doesnt make me want to go out and buy Cadbury's, although here I am writing about it on the blog. What do you think this advertisement achieves? Take a look.
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ReplyDeleteThis ad freaks me out to be honest, it doesnt make me want to buy chocolate, although every time I see it now, I know its for Cadburys. What next
ReplyDeleteHey dudes! I think its a great ad. I think the ad definately doesn't put me off buying cadburys. The key aim of the ad may have been to raise awareness or the brand profile of cadburys. If that was the aim then the ad was brilliant! I do think it is freaky but freaky is good as long as it stands out
ReplyDeleteYea, apparently, Cadburys are not allowed advertise chocolate to kids so I guess doing something as ridiculous as this is a way around that
ReplyDeleteIs this a good advertisement?
ReplyDeleteThis is a difficult question to answer. I don’t think it is necessarily from a marketing perspective. The advert has some value from an entertainment point of view, however does it compare with the previous ones? Apart from the colour theme and the end of the advert I can’t see any relation to Cadburys. Saying that pervious gorilla campaign did however create a 9% increase in sales around the time of the campaign.
As enjoyable as watching these adverts may be I think that Cadburys are having trouble expressing a continuing chocolate theme. For people who are already funs of Cadburys the slogan “a glass and a half full of joy” is probably appealing but for those who don’t associate with the brand it is a real mouthful.
It will be interesting to see if Cadbury’s can convert the publicity to actual sales this time round!