Agency: TBWA
Client: Pepsi
Brief: Celebrate inauguration of Obama as US president
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Client: Pepsi
Brief: Celebrate inauguration of Obama as US president
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Background:
Pepsi, the world number two in the global soft drinks industry decided upon a campaign whereby they would use the new Pepsi logo as a comparison to the Obama campaign logo.The campaign was known as "Worldplay inauguration" and focused on the use of mnemonics to outline a message of hope, similar to that of the Obama campaign.
Creative Execution:
The campagin ran only in the United States and involved a poster campaign in Washington DC, LA, ans New York. This was supported by TV advertising which continued the theme of posters and an interactive blog whereby people could log on and upload videos to relating to the campaign. Check out the TV campaign ad below;
Pepsi, the world number two in the global soft drinks industry decided upon a campaign whereby they would use the new Pepsi logo as a comparison to the Obama campaign logo.The campaign was known as "Worldplay inauguration" and focused on the use of mnemonics to outline a message of hope, similar to that of the Obama campaign.
The campagin ran only in the United States and involved a poster campaign in Washington DC, LA, ans New York. This was supported by TV advertising which continued the theme of posters and an interactive blog whereby people could log on and upload videos to relating to the campaign. Check out the TV campaign ad below;
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ReplyDeleteDavid,
ReplyDeleteJust picked up a interesting piece on the creation of the Pepsi Logo. If you "didn't know" already the logo steams from the aesthetics of the Mona Lisa and the Magnetic Dynamics of the sun,
Couldn't tell you if it is a PR stunt or serious, as it is so ludicrous!
Worth checking out
http://drop.io/pepsipdf
x
Thanks for the comment Stephen. Interesting indeed! Yea they really rode on the back of the Obama campagin. I presume that first youtube video featuring the name Biden is not from Pepsi?
ReplyDelete