The idea of the Bluesky Board is to increase creativity and creative thinking within the course on an internal level by encouraging more “blue sky thinking” via a “blue sky board”.
The Key Learning’s of the Bluesky Board blog are:
1. To expose advisors to creative and innovative global campaigns
2. To compare the strategy and objectives with the actual creative execution
3. To create an in-office discussion of advertising/marketing campaigns
4. Facilitates a hot topic for discussion of ‘how would I have done this campaign better’ thus encouraging debate and appraisal of current campaigns
The board will consist of interesting marketing campaigns that shows innovative or fresh thinking. The creative execution via imagery. The actual strategy underlying the campaign will be mounted on the board in the form of short text outlining key strategic objectives
The results from the campaign detailing the impact of the campaign, any industry awards or marketing community feedback.
All comments are encouraged and welcome.. Happy blogging
The Bluesky Board Team
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