The original M&M

Mars announced in December of last year that come February M&M’s would return to the Super Bowl and occupy one of the 30 second slots. Leading up to February 6th it became apparent that the original M&M was back and it was now her time to shine.

Ms. Brown has stated that over the past 70 years she has attended an Ivy League school majoring in business. From that she has learned everything she needs to know about the chocolate business and is now the Chief Chocolate Officer. She claims it was all her idea to introduce colours into the brand and has claimed that she has stayed in the background until now because of her hectic schedule.

Ms. Brown’s release has been well executed. Her unveiling and teaser campaigns were enticing and they created the hype needed to catapult the ad onto social media. Following the ad’s airing Facebook, Twitter and YouTube were alight with the video and people couldn’t stop talking about the original M&M.

However, personally, I am confused as to why now and why this particular character? This M&M coloured candy has been around since the beginning and yet is only being released now? M&M’s have done a great job creating her background and making her fit well with the other characters but why didn’t the brand use a similar strategy to what it has used in the past? Vote in a colour and make a character from that.

All in all, Ms. Brown is a great addition to the bunch. Red has been in the spotlight since the creation of the characters and has always been known as the leader but today we see who the real boss is. The Super Bowl ad, in my opinion, was merely the introduction of Ms. Brown and I’ve no doubt that she will continue to be in our lives for a long time to come. Already the steps that have been taken to engage the public with the character have been immense and there are no signs of that slowing down anytime soon.

If you want to get to know more about Ms. Brown, check out the video below:

http://www.youtube.com/watch?v=qaaZYENy7eU&feature=player_embedded#!

Or like her page on Facebook:

https://www.facebook.com/mms?sk=app_204484159647887#!/mms?sk=wall


Posted by: Rachel