$3.5 Million for 30 Seconds of Super Bowl Fame

The Super Bowl, the championship game of the National Football League in the United States, is known for the high-profile advertisements that air during its television broadcast in the U.S. The high price tag of the commercials and the prevalence of the event in which they air, causes all creative advertising brain across the world to engage in the competition with one another.

Thirty-second sports during Super Bowl XLVI are being sold for as much as $3.5 million. The commercials are often highly anticipated, generating much buz even before the game is played usually because of their innovation or sense of humor. The 'final cut' of the advertisements are not released until the actual game, which means the weeks leading up to the Super Bowl are filled with teaser campaigns, many of which can already be found online.

The USA Today, Super Bowl Ad Meter is an annual survey taken by the USA Today newspaper. It is a live poll of television commercials taken during the Super Bowl broadcast used to measure the best advertisement of the competition. The survey which started in 1989, uses a live response on a zero-to-ten scale (zero being the worst, tn the best) of focus groups in a number of locations around the US. USA Today named the Bud Light Dog Sitting Advert and the Doritos Pug Adverts as join winners of best Super Bowl Ad of 2011.The 2012 commercials will feature a number of A-list celebrities including David Beckham, Victoria Secret model Adriana Lima, US X-Factor Winner Melanie Amaro and Elton John.

To view all the 2011 Super Bowl adverts click on the following link:

http://msn.foxsports.com/video/shows/super-bowl-commercials-2011

For free live streaming of 2012’s Super Bowl between New York Giants and the New England Patriots and to keep up to date with all ad rankings follow this link:

http://nbcsports.msnbc.com/