Green Marketing in the Automobile Industry

Following on from the ‘Nissan Leaf’ example, here is an advertisement for Toyota’s 2010 Prius. The commercial entitled ‘Harmony’ was produced by Saatchi and Saatchi LA for Toyota USA and was aired in 2009. It topped the Nielsen’s Top 10 Most Liked New Ads List in May 2009. The effectiveness of any green marketing campaign is determined by the strength of the emotional connection that is established with the audience. Creating ads that engage consumer emotions isn’t easy. Both ads manage to do so in different ways. Which do you think is the more effective?

http://www.youtube.com/watch?v=Tq4nrmnqY9o

Aislinn Mahon