Following on from my progress yesterday, Debenhams have launched a new campaign which they are rolling out in all their stores in the UK and Republic of Ireland. This groundbreaking campaign features a disabled model and it is the first of its kind on the highstreet. See poster above.
I understand that Debenhams decided to launch this after positive feedback they got when they trialled it in three of its stores however I think that Debenhams are really clutching at straws trying to give themselves an image and they are going out of their way to make it obvious in this poster that the model is disabled. Personally it wouldnt make me shop more in Debenhams and I doubt it will increase their sales. I do agree that for children it is important to have positive images in stores rather than stick insect perfect models I believe that models should look healthy and reflect real people. So fair play to Debenhams for hopping on the band wagon.
What are your views on this new slant for Debenhams??????
I believe what Debenhams are doing are doing is courageous, this is a store selling clothing for real people and are now showing this within their campaign.
ReplyDeleteIn Feb 2009, the decision to hire Cerrie Burnell –who was born with one arm- to present the CBeebies prompted a flurry of complaints to the BBC. On parenting message boards, parents claimed “it” was not suitable to appear on the programme, some had to be removed they were so brutal and unbelievably one father said he wanted to ban his daughter from watching the channel because he feared it would give her nightmares. This presenter was victimised over her disability. Debenhams are promoting disability awareness which is a great thing; the greater public should be more acceptable to the disabled within the community and hopefully this trend will continue on and stop the victimising.