Does owning the new Nissan LEAF all electric vehicles [EV] feel like getting a warm, furry hug from a polar bear threatened by global warming? That’s the clear reference of a new television ad for the Leaf. This ad follows a lone polar bear on a trek from a melting Arctic, through forests, along motorways and into the city, where he finally reaches a driveway in the suburbs. There, as a man prepares to open the door to his Nissan LEAF and the massive bear rears up on its back legs and gives him a big loveable bear hug.
During an interview with The New York Times, Jon Brancheau, the vice president for Nissan marketing at Nissan North America, said the polar bear ad presented “a little twist, perhaps a wink” at more serious efforts to promote ecofriendly products by other companies.
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