Tayto Launch Limited Edition Package "As Gaeilge"

Tayto has announced the arrival onto shelves nationwide of a limited edition Tayto Cheese and Onion 6-pack designed completely ‘as Gaeilge’.

The pack celebrates Tayto as a proud Irish product that has been on shelves since 1954, now selling over one million units worldwide each day.

Tayto said that they expected it to be a ‘much sought after’ item with the run up to St. Patrick’s Day and during Seachtain na Gaeilge which took place from March 4th until March 17th. Gaeilgeoir and Irish model Roz Lipsett launched the campaign earlier in the month.

The new Tayto pack pays homage to the retro 1980s design.                                        
A limited amount of the new Tayto packs 'as Gaeilge' will be sold in supermarkets nationwide for eight weeks.

Megan Fitzgerald
Marketing Advisor