Express Yourself With Your Espresso

Screen shot of the 7-eleven website

Some Americans live and breathe politics, and now some of them can sip it.

With the U.S. presidential election just six weeks away, American consumers can slurp their morning coffee while toting a Democratic or Republican coffee cup from the 7-11 convenience store.

The store is running it’s 7-Election campaign for the third presidential election in a row. By purchasing the cups, participants can cast their vote with either the red Republican cup for presidential hopeful Mitt Romney or the blue Democrat cup for President Barack Obama.

Though it is considered to be an unscientific polling device, the results have been relatively accurate in the past. According to the store’s website, the cup's sales have echoed the popular vote in the last two elections and predicted the new president of the U.S. for both. 

As of last week Obama leads with 58% of the vote in cup sales, while Romney has acquired 42% of the votes. All of the participating states are blue for President Barack Obama, except for Idaho and West Virginia.

Beginning next week the 'mobile oval office tour' begins a road trip around the U.S. The company will tour in a truck containing a replica of the oval office in the White House while giving out free cups of coffee leading up to the elections in November. Voters can also have their pictures from the road posted on the 7-eleven website.

It is also a fully integrated marking campaign with the opportunity for voters to follow on social media as well. Consumers can download special edition Facebook cover photos for social media profiles complete with the 7-eleven logo and their preferred presidential candidate.

If the pressure of politics is too much while you’re waking up in the morning, there is also a purple, non-partisan vanilla-flavoured Slurpee to ‘chill out’ with all of the heated political talk. The tagline reads, “Chill with vanilla. Spread the peace.”

So whether voters pledge red, blue or purple, consumers can make their own judgement when it comes to their morning java. Wake up and smell the democracy!