Monday, August 1, 2011


The BBC reported last week that Apple has more cash reserves than the American government. America still has its AAA rating, but many fear that this won’t last long. So, if Steve Jobs can run a successfully company, could he run a country? The U.S. would be a large country to start with, but what about a smaller European one?

If Apple ran Ireland, would we see the 35 percent predicted uptake of the iPhone5 jump to a 100 percent? Would all schools have iPads instead of school books? Would the Irish people become impatient, developing a culture of having everything available at our fingertips when and how we wanted it, our music on the go, communication anytime and always on? The 9-5 job would no longer exist as we would always be able to access our work and each other at all times through smart technologies.

If Apple ruled, how they would regulate competition? If we look at the contactless electronic payment systems as an example, it can’t be used to buy airline tickets because no airline is going to give 30 percent of revenue to Apple. However, this could all change quite quickly. WorldNet, for example, has developed a number of apps that would mean that the retailers in question would only have to pay the same 2 to 3 percent cut that they currently pay through their e-commerce payment systems, rather than 30 percent. (These WorldNet apps are currently with Apple for approval.) This would effectively mean that retailers could sell any product currently available on their websites through mobile apps.

Apple is considered one of the most innovative companies in the world. This, along with financial capabilities, should by logical reasoning mean that have the best CSR portfolios right? If they hire the best as they have said they do, they should have the capabilities to help the world through one of its toughest times. So the question is, are they doing enough and, if they were to do more, how would it reflect on their overall product offering?

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