It may be because I am an avid dog lover, but I really admire Andrex’s most recent TV advertisement. The Labrador puppy has always been the brand ambassador for Andrex; and through this ad he is brought to life in his own world.
The Andrex puppy incorporates the brands core values, which include a sense of reliability and a caring nature. This is shown through the dog’s preparation for his girlfriend’s arrival home and the various measures he takes to ensure that she will be happy. The product is a luxury product in its category, and this is shown throughout the ad. Aesthetically he is cuddly and soft, which is what the product prides itself on. The viewer is drawn into the Andrex experience. The product is not featured until the end of the ad, with the familiar sight of the puppy unwinding the toilet roll. The ad is reminiscent of Nintendogs. A personal favourite!
Aislinn
Tuesday, January 25, 2011
Volvo shifts it up a gear with their “How to Make a Sexy Car Ad”
Volvo has been in a bit of an uncomfortable position in recent months, with dwindling car sales. But despite this the company seems to have rekindled excitement for the brand with the launch of the all-new Volvo V60. With increased power and better handling of corners the Volvo V60 promises to deliver more exciting driving dynamics than your average wagon. Volvo believed they had pushed the envelope to limits they had never previously reached with the development of the chassis in the new V60 but it seems they have also done this with their television advertising.
The new, 30 second, V60 advert details “How to Make a Sexy Car Ad” through:
1. Show a sexy car
2. Include a visual metaphor
3. Make it all wet and steamy
4. Finish with an obscure product demonstration
This advertisement not only offers a very light hearted take on this but also gives Volvo the opportunity to get away from their usual reputation as a reliable, middle – aged car. They have realised that the public are not idiots falling for the same car advertising ingredients and offer an amusing alternative with the use of a flicker at a race car drivers gloves, a black panther, rain and a closing boot!
Edel Kane
The new, 30 second, V60 advert details “How to Make a Sexy Car Ad” through:
1. Show a sexy car
2. Include a visual metaphor
3. Make it all wet and steamy
4. Finish with an obscure product demonstration
This advertisement not only offers a very light hearted take on this but also gives Volvo the opportunity to get away from their usual reputation as a reliable, middle – aged car. They have realised that the public are not idiots falling for the same car advertising ingredients and offer an amusing alternative with the use of a flicker at a race car drivers gloves, a black panther, rain and a closing boot!
Edel Kane
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