Nike has released a new series of ads from Wieden + Kennedy with the simple theme of "Boom!" The ads draw attention to high-impact moments in sports and the role Nike plays in making these moments happen.I first came across the ads on NFL.com. Nike have recently won back the rights to produce NFL apparel from Reebook who paid $300 million dollars for them in 2001. The deal will see Nike become the official NFL uniform provider for five years from April 2012.
"Nike is proud to become the official sponsor of the NFL," said Nike Brand president Charlie Denson. "With this relationship, Nike's position in our largest market in the world will be stronger than ever. We believe our agreement with the NFL enhances the Nike brand, and provides a significant opportunity to drive growth across the business both in our performance products and sportswear."
I'm looking forward to seeing a lot more of these types of ads from Nike in the future as well as the new NFL team uniforms.
Gavin McCarthy
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I think the campaign appeals to the American market, with the sports shown being primarily American. The advertisements are short and to the point much like American sports coverage so I think that they will do well in the US. I think the more important aspect of the campaign is that Nike have gotten the NFL sponsorship back. With Nike making the football jerseys for the NCAA (American Universities), they now have a prescence at the top two levels of the most profitable sport in America. With the revenue generated from jersey sales, Nike will recoup any costs that were obtained in gaining the sponsorship. A very smart move by Nike that will ensure a constant revenue stream for the coming years.
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