Nike Boom!

Nike has released a new series of ads from Wieden + Kennedy with the simple theme of "Boom!" The ads draw attention to high-impact moments in sports and the role Nike plays in making these moments happen.I first came across the ads on NFL.com. Nike have recently won back the rights to produce NFL apparel from Reebook who paid $300 million dollars for them in 2001. The deal will see Nike become the official NFL uniform provider for five years from April 2012.

"Nike is proud to become the official sponsor of the NFL," said Nike Brand president Charlie Denson. "With this relationship, Nike's position in our largest market in the world will be stronger than ever. We believe our agreement with the NFL enhances the Nike brand, and provides a significant opportunity to drive growth across the business both in our performance products and sportswear."

I'm looking forward to seeing a lot more of these types of ads from Nike in the future as well as the new NFL team uniforms.

Gavin McCarthy