Just came across this ad today and I think its really well done you should check it out!
http://jackjones.com/girl-toy
I really like the way the ad plays on the whole reversing of the traditional roles per se. Apparently us lads have feelings now days! It's really well made and very contemporary. I think it is the type of ad which works really well with its target market, as the guy in the ad can be easily related to by the brands young male target market. The whole concept of men becoming a womans toy is really clever and innovative. The ad is very simple but delivers its message extremely effectively. It plays on some of the same principles as the Lynx ads "irresistable to women" did except in a less obvious more sleek way. It basically tells us to wear J & J to become a womans toy which is many a mans dream and the way it is portrayed in the ad as a negative emotional burden is brilliant. The imagery also kind of reminds of the Puma "weekend athelete" ad campaign. I just think this type of ad fits the brand perfectly!
What does everyone else think?? I for one really liked it.
Sean
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I agree with Sean. From a female’s perspective, the reversal of typical issues raised by feminists is extremely clever and its tongue-in-cheek tagline really works. The product looks fantastic with great placement throughout. There is excellent engagement with the target audience; young males will love this ad. What man wouldn’t want to be hunted by a pack of beautiful women?! The male actor’s plight as a ‘girl’s toy’ is hilarious.
ReplyDeleteI think this ad will also appeal to women who will want their other half to look as good as ‘the victim’ does! The production and cinematography of the advertisement is really good and it is almost like a mini feature film; I would agree with the comparison to the Puma ‘After-hours’ campaign. Jack and Jones have made a far more sophisticated effort than Lynx whose ‘Lynx Effect’ campaign I find unnecessarily extrovert and tacky, with an over reliance on the classic argument ‘sex sells’. Jack and Jones establish themselves as a fun, young and sexy brand and I think this ad will prove to be effective for the company.