Ok guys,
Following on from progress this morning, I am starting a poll to find out what the MDP's favorite AD is? My favorite AD is the "Coco Madamosille" AD featuring Keira Knightly. I love this AD because it communicates the attributes of the product very well. All the elements of the AD (music, product placement ect.) combine together to create a very effective AD for Chanel.
Do you like this AD? Why? What is your favorite AD?
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I also love this ad. Chanel has an image of being for more older generations of women in America, for instance my grandmother's perfume is Chanel. This advertisement appeals to women of all generations while still keeping the classic attributes of the product.
ReplyDeleteMy favourite ad goes back to my childhood. A classic Christmas ad by Kraft cheese plays on the slogan "the power of cheese". I loved the ad as a child and as I still remember it over a decade later, it is pretty "powerful" indeed. Not too bad for an ad promoting cheese.
Enjoy!
http://www.youtube.com/watch?v=n6wZQBh_Bg8
I agree ladies I love this ad. It was directed by Baz Luhrmann an Austrailian film director. He also directed the other Chanel advertisement featuring Nicole Kidman, the advertisement was inspired by the film Moulin Rouge which Luhrmann also directed. It was a 3 minute advertisement, costing 18 million euro to make but epitomizes everything Chanel is about....glamour, luxury and sophistication!
ReplyDeletehttp://www.youtube.com/watch?v=yTO4FHf8MBs
As Megan said Chanel has been associated with an older generation of women however the use of the likes of Nicole Kidman and Keira Knightley and its association with the movie Moulin Rouge makes it more appealing to a younger generation of women.
Coincidentally my favourite ad is also directed by Baz Luhrmann. It is an advertisement created for the Austrailian Tourist Board encouraging viewers to "go walkabout" and discover Austrailia. It was launched just after the release of the movie "Austrailia" and the advertisement features the stark contrast of the New York skyline and that of Austrailia. I just love the advertisement because it captures total escapism at its best and thats what travelling and holidays should be all about. Check it out...
http://www.youtube.com/watch?v=3-F9fqup13g&feature=related
http://www.youtube.com/watch?v=y_51UcmBbBY
ReplyDeletehttp://www.youtube.com/watch?v=EJeXQniTKto
ReplyDeleteThis is definitely a favorite of mine.
The title of this Guiness advert is "Surfer" and it was produced by AMV BBDO in 1999. It was inspired by the famous 1980s Guiness TV cinema ad "Big Wave."
"Surfer" was named best Television commcerical of all timw in a UK poll by the Sunday Times and AMV BBDO took the grand prix at Art Directors' Club of Europe Awards.
In my view it's such a powerful advert. I love the way they compare the notion of waiting for the perfect pint with the idea of surfing and waiting for that perfect wave and then summing it up with the caption: "All good things come to those who....". The dynamic imagery capturing waves turing into horses reinforces the idea of strenght and power associated with the brand. I think the use of black and white was a great idea,other than for obvious reasons,it creates the idea of a time-honored vintage brand.
http://www.youtube.com/watch?v=VQ3d3KigPQM
ReplyDeleteI have to disagree with the previous opinions on the coco chanel ad. I really does not appeal to me what so ever and I also feel it is a poor reflection of the creativity of coco chanel. I am tired of seeing powerful brands resorting to celebrity endorsements as it is a lazy advertising method. This ad reminds me of the Armani ad featuring beyonce singing "diamond are a girls best friend". Beyonce completley over shadows the brand in questions with the actual perfume bottle not making an appearance until the very end of the ad. It is an approach that is used for quick sales but offers no creativity or imagination on behalf of the brand.
Take a look at the link I have posted for T Mobile. It is filmed in a Liverpool train station and features regular people who begin dancing and eventually hundreds of people join in. The ad was exciting and creative an steered clear of the typical ads adoppted by large brands that include a "beautiful" person holding the product and expecting us to purchase it as a result.
I had little prior knowledge of the T Mobile brand prior to seeing this ad but I now have the brand positioned in my mind as a strong and powerful brand offering creativity and excitment. Far more effective in my opinion as it was unique and imaginative.
THis is what advertisers need to do in a saturated world of advertising.