ETrade is a financial corporation based in the US and is divided into trading & investing, retirement & planning and banking & credit cards. As the name ETrade implies they concentrate on online services, e.g. buying stock online. Last week we discussed the use of humour in ads for “serious” products such as financial services.
ETrade paid $ 3 million to place their snarky baby ad during last year’s Superbowl. Although most of us did not really like this ad, it was a huge success because after the broadcast 19 million people surged on the website.
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I missed out on your progress Katie, so I don't understand why people don't like this ad. I think it's great. Really unusual and, like the Barclaycard ad last week, its very memorable. I went on to the ETrade website out of curiousity and discovered that you can even send Baby mail:
ReplyDeletehttp://www.etradebabymail.com/
ETrade have created an interesting and interactive campaign that I think will be a viral success.