On Friday 9th April at 7.45pm, Cadbury Ireland launched its latest Dairy Milk advertisement for their Chocolate Charmer campaign. It follows previously successful Cadbury ads – Gorilla, Eyebrows and Airport Trucks - and cost them €500,000 to make. The campaign will include TV, experiential marketing, online and PR. It shows the chocolate charmer at work, using his magic to whip the milk and chocolate together. A Cadbury spokesperson announced that the aim of this ad is to show people the joy of creating chocolate.
Monday, April 12, 2010
Saturday, April 10, 2010
Tiger Woods Ad
Here is the new Tiger Woods advertisement for Nike with a recording used from his late father Earl. One quote underneath the video on Youtube stated, "Totally exploitive. Tiger woods just sold himself and his father out at wholesale. Its obviously a money thing for him. The guy has no integrity." On the other hand, it's being hailed as a great idea that has sparked a lot of interest for both Nike and Tiger Woods. The question is have they gone too far or is it marketing at it's best?
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